Make the distinction immediate.
Pair period character with contemporary spaces, so visitors understand the breadth of the practice before reading a long introduction.
A WEBSITE DIRECTION FOR ALEX TART ARCHITECTS
A new perspective
on your practice.
Your architecture already brings old and new together.
Your website can tell that story from the first moment.
01 / THE OPPORTUNITY
The work is there.
Bring its story forward.
Your current website already has a substantial portfolio, a town-and-country structure and a clear classical-and-contemporary position. This concept brings those strengths into one more connected introduction.
Based on your website, reviewed 25 October 2026 ↗Give each project a story.
Bring the building, its context and your design response together, with photography visitors can explore without losing their place.
Keep the next step close.
Make the practice, the process and a direct enquiry route easy to reach throughout the homepage.
02 / YOUR HOMEPAGE, REIMAGINED
Two perspectives.
One practice.
Selected work The practice Discuss a project ↗LONDON & BATH · RESIDENTIAL ARCHITECTURE
Classical character.
Contemporary living.
Explore selected work ↓
This is the opening of your new homepage.
Step inside to explore the complete concept.
03 / THE THINKING BEHIND IT
More of the architecture.
Less in its way.
A recognisable identity.
Your existing wordmark, a light editorial canvas and carefully paired photographs. The practice stays recognisably yours.
A portfolio that unfolds.
Project sheets collapse into a readable index as you scroll. Each opens into its own gallery, then returns you to the same place.
Designed for both screens.
Spacious image-and-story compositions on desktop. Clear project strips and generous photography on a phone.
This proposal contains one complete homepage concept. A commissioned website would develop the agreed direction into the full site, with content, permissions and scope confirmed together.
04 / A CONVERSATION, NOT A COMMITMENT
Let’s discuss
your website.
I’d be happy to walk you through the direction and hear what feels right for the practice.
Discuss the direction with Patrick ↗Patrick Baxter · BEA Digital